The "good" and the "bad" media

Nobody knows what the future of the flagship of the Swiss media, the “Neue Zürcher Zeitung”, will be in the future. The liberal-liberal editors have very little money at their disposal in comparison to other large editorial offices of Western Europe, which also have their difficulties, in order to be able to compete on a permanent basis.

Moreover, the close connection between top Swiss entrepreneurs and the publisher is already largely interrupted because there are fewer and fewer top Swiss entrepreneurs who are willing to support the publisher with advertisements for the print edition. Today foreigners are at the top of Switzerland’s most important companies, and their marketing and communication directors, for convenience’s sake, prefer Google and friends as bearers of their messages.

While the Swiss print media was still supported and at least partially financed by the public affairs departments of the large corporations in the last century, this aspect has largely disappeared today.

The bosses of large corporations, often “with Swiss roots”, like to be interviewed by the state. But they are no longer in the bag to finance these state-owned publishers also with. They have simply lost interest in intelligent reporting and analysis by the Swiss media and prefer to present themselves in London, New York, and Singapore.

With elaborate communication and marketing departments, reporting is prevented as far as possible if it deals with backgrounds that are not supposed to be public. That’s why no one really knows why UBS and CS have fallen into such a late, and hardly anyone can tell when and how Roche gets back on its feet.

It is forgotten that many Swiss pension funds and private shareholders invested in such companies urgently need this knowledge in order to achieve the required return. Above all, the presidents of the Board of Directors travel to major international shareholders, so that their trust is not lost.

Even more uncomfortable is the practice for the small specialized publications, as Inside Paradeplatz is it, which shine with high-quality information in those corners of companies that should remain hidden from the interested public:

– None of the major editorial offices, whether Tamedia, Ringier or NZZ, the parastatal radio and television SRF certainly dared, dared to question the entrepreneurial practice of Pierin Vincenz at the head of the Raiffeisen Group. The so-called “noble feathers” wrote down what Lukas Hässig had uncovered, which is why he was named “Economic Journalist of the Year”.

– Credit Suisse had a long trial of Inside Paradeplatz and lost it by a majority.

Now, so-called Swiss global corporations use a new scam to silence IP: The UBS Group and Ernst & Young have internally blocked so that their own employees can not read what the Group management is hiding from them.

There was no outcry in the Swiss media against the homemade restriction of freedom of expression. Games may continue to be played in these companies and Youtube sex videos continue to be watched, but key questions about corporate governance are taboo.

Michael Ringier, one of the most important Swiss publishers who praised himself at the beginning of his career as a great journalist, but later gave up because of lack of evidence, wrote around the last year’s awarding of the Swiss Journalists Prizes an internal rant against the laureate Lukas Hässig, in which he humiliated all his own house journalists, who did not do what a lone wolf could. He threatened his journalists that they would not be surprised if he preferred to invest in e-commerce instead of journalism.

To be fair, one has to say that Lukas Hässig, as a thorn in the flesh of the Swiss editors-in-chief, triggered a noticeable improvement in the performances of “Blick” and “Sonntags-Blick”.

Freedom of expression in Switzerland is at risk, because

– Tamedia publisher Pietro Supino, a graduate of McKinsey, is the dominant Swiss publisher in all of his publications, sharing the same opinions from the two central editors. He has fallen behind the “Coop Zeitung”, which prints nationwide at least regional editions that meet regional needs;

– Ringier continues to maintain a mostly pointless campaign journalism, as now by the example of Gerhard Pfister, the president of the Swiss CVP, was read, which one absolutely wanted to write up to the Federal Council candidate, although Pfister did not want;

– the “Neue Zürcher Zeitung”, which can no longer independently operate its regional newspapers, reaches only a minority of educated circles, preferably in the Greater Zurich area;

– The Swiss radio and television are committed to a state-sponsored journalism that even a Federal Council Johann Schneider-Ammann enough straws when he has long gone down as a speaker and presenter. The stock market show before the “Tagesschau” is a regularly recurring joke.

Where once the proud Swiss publishers celebrate themselves as bearers of the “forest of democracy”, today I only see ruins that, like the dentist, are looking for bridges to survive, be it aid from Google, their biggest adversary, and state aid is no longer excluded. Doris Leuthard’s successor must solve this.

The Swiss media landscape is quite creative. As always, when the old trees overthrow, something new is also being created on the ground: Inside Paradeplatz by Lukas Hässig, with Constantin Seibt, even the “Walliser Bote” is profitable again because with Fredy Bayard a talented entrepreneur has the responsibility as publisher take over.

While the public Swiss schools are getting worse and worse, as the competent Remo Largo writes, and neglecting their students, the younger generations are getting into the stagnant maelstrom of Internet media.

Every morning I watch the Google and Facebook zombies staring down at their screens, probably hoping for a miracle, while the true world is no longer perceived by them. These people, already up to half of our youth, become susceptible to seductions of all kinds via communication.

With them, Swiss democracy is badly damaged and may even go under.

This is where the interests of Internet companies meet those of the big global corporations. “The outlines of a new era are recognizable, in which economic oligarchs and political rulers negotiate deals among themselves, while the broader population is fed up with emotional slogans,” writes Andreas Mink in the Jewish weekly “Tachles” at the beginning of October this year.

Politics, even corporate policy, becomes a transaction, because the Anglo-Saxon economists, as Emmanuel Todd describes it, “consider the individual to be viable on its own, without social references, without values, but infinitely flexible.”

Such people, gender-neutral, are the people who populate our big cities. Whether they are Swiss citizens no longer matters. The most capable immigrants should be equal, as the UN demands and the Federal Council should soon be able to sign. Thus, the Swiss and European bourgeoisie dies, as it has been successfully built in the last 200 years.

Do people understand what is being played with them? Most probably hardly, because “the boys trust father state”. This is substantiated by a study by Ernst & Young (EY), see above, a company that relies on rest and does not want external disruptions.

Therefore, the question arises as to what better knowledge costs to preserve his spiritual independence. 365 francs will cost this year already SRG subscription, which is compulsorily collected. Aldous Huxley sends his regards. Who subscribes to three daily newspapers, the “World Week”, plus a Sunday newspaper, a regional newspaper, and a specialist newspaper, must immediately put thousands of francs on the table.

Alternatively, get Google for ten francs for 2 to 4 hours daily updated information. It is therefore understandable why the well-made free newspaper “20 Minuten”, which was introduced by the author of these lines in Switzerland, is so successful. Broad sections of Switzerland, not just the Swiss people, hardly have any cash left for the media.

Anyone who really wants to know and can afford international media will not get away with CHF 12,000 a year.

If “good” Swiss media are not even rewarded by the economy and even “bad” media such as are punished, the famous Swiss media freedom is more of a mirage than a reality.

Our Democratic Sunday Speakers of all parties prefer to treat the subject only with restraint. The few hundred good journalists in Switzerland have no choice but to hunch internally. Many emigrate to the PR industry, knowing the weaknesses of their ex-colleagues very well.