The life of the festival organizer is a great challenge. It takes a tremendous amount of work to select and provide the right people, to build a dedicated work team and to form a brand image that perfectly matches the target audience. Even if you have succeeded in the above-mentioned endeavors, your marketing work never ends.
According to one of the world’s largest Eventbrite event platforms, 25% of online traffic to pages to buy tickets globally comes from social networking links. With the right marketing strategy, you can increase this traffic and turn examinations into more sales or presence registrations for your event. That’s why we ‘ve put together for your practices and tips with a proven track record that can bring your festival to the forefront of social networks.
Do not compromise on design
The interesting concept of a festival needs a creative visual identity – logo, page layout in social networks, publications, etc. Branding your festival is paramount. First visual impressions and parallel marketing (both offline and online) should professionally design the image of your festival and its personality. Good design is a great investment, so do not gamble on cheap Word solutions and posters.
Talented participants in your event can be priceless in raising awareness of social networks. The festival’s headliner is likely to have a solid base of social media followers as well as a loyal fan base. Work with all participants to mention your event in your feed and inform your fans.
Continue to share after the festival
Even if your event is over, you can use the social network to find the best content from visitors and share it with the world. There will always be videos and pictures that you can use to remind people how well they’ve spent or to make those who miss the event feel sorry for it. Tools like Storify can make it easier for you. It’s never too early to collect a new audience for your next edition of the festival.
Your visitors can share photos and videos of their experiences with social networking friends. You can encourage this behavior by creating more opportunities for that. From the banal photo banner with the logo of your event to the shaping of an original special environment that naturally predisposes you to take pictures or videos for Instagram and Facebook – the variations are a lot and depend on the creativity of your team.
Define your target groups and find them online
When considering a digital marketing strategy at your festival, the first thing you need to do is segment your potential audience and create profiles for each segment. For example, families, teenagers, women over 40, etc. Once you’ve taken this step, you can decide: which social network channels to use, what online platforms and media to work as information partners, what kind of approach to using in the ad.
Pre-planning content for less stress
The content you post in social media is a magnet for web traffic and engaging a potential audience. The earlier your marketing team is ready to plan content for both before and after the festival – the better for your event and team.
The people behind the event
The team, volunteers, sponsors, participants … Tell the story of the people behind your festival. Once a week you can present one key figure from the kitchen. This will give you a more human look at your festival and remind your audience of the work that sits behind the successful realization of the event. People will appreciate this strategy and will use their profiles to promote your event further.
Hashtag as a living tool for tracking feedback
Hashtag not only helps visitors to discuss events but also facilitates organizers to track online conversations that affect the quality of the organization. The tool can serve not only to select and share user-uploaded content but can also proactively raise questions about the event. You may find complaints that you can handle on time and make your festival more enjoyable for everyone.